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	<title>Franchise Broker Magazine</title>
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	<description>Industry specific magazine for franchise brokers, consultants, coaches &#38; professionals.</description>
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		<title>Franchise Buyer Lead Statistics</title>
		<link>http://franchisebrokermagazine.com/franchise-buyer-lead-statistics/322</link>
		<comments>http://franchisebrokermagazine.com/franchise-buyer-lead-statistics/322#comments</comments>
		<pubDate>Wed, 22 Dec 2010 23:08:56 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Franchise Selling Tips]]></category>
		<category><![CDATA[Contact Ratio]]></category>
		<category><![CDATA[Lead Statistics]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=322</guid>
		<description><![CDATA[I thought you might be interested in reading some of the results from a company that makes 1000&#8242;s of calls to franchise buyer leads. Everyone always asks “What are your numbers?” or “How many qualified leads am I going to get?” So I ran a few reports, extrapolated the data and reported it below. Use [...]]]></description>
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		<title>7 Tips For Leaving Effective Voice Mails For Franchise Buyer Leads</title>
		<link>http://franchisebrokermagazine.com/7-tips-for-leaving-effective-voice-mails-for-franchise-buyer-leads/307</link>
		<comments>http://franchisebrokermagazine.com/7-tips-for-leaving-effective-voice-mails-for-franchise-buyer-leads/307#comments</comments>
		<pubDate>Sun, 12 Sep 2010 16:31:01 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[How to leave a message]]></category>
		<category><![CDATA[Responsive Voice Mails]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=307</guid>
		<description><![CDATA[When Franchise Buyer Leads request information about a concept, or multiple concepts, they get bombarded with information in many forms. If a lead requests information from just 5 concepts they can expect anywhere from 10-20 phone calls within a few days to a week. Not to mention the emails that are sent as well. So [...]]]></description>
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		<item>
		<title>Franchise Growth Systems Adds 2 New Franchise Advisors</title>
		<link>http://franchisebrokermagazine.com/franchise-growth-systems-adds-2-new-franchise-advisors/300</link>
		<comments>http://franchisebrokermagazine.com/franchise-growth-systems-adds-2-new-franchise-advisors/300#comments</comments>
		<pubDate>Thu, 09 Sep 2010 13:20:15 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Franchise Growth Systems]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=300</guid>
		<description><![CDATA[To kick off September, we want to welcome the following Franchise Growth Systems Advisors! Kendall McGowen Kendall has plenty of franchising experience, as he has been a Master Franchisee for two separate concepts in various states between 2000 and 2010. He has 13 years of experience owning and operating single unit wellness franchises, which he [...]]]></description>
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		</item>
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		<title>4 Ways To Overcome Objections</title>
		<link>http://franchisebrokermagazine.com/4-ways-to-overcome-objections/294</link>
		<comments>http://franchisebrokermagazine.com/4-ways-to-overcome-objections/294#comments</comments>
		<pubDate>Fri, 03 Sep 2010 13:11:42 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Franchise Sales]]></category>
		<category><![CDATA[Overcoming Objections]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=294</guid>
		<description><![CDATA[Overcoming objections can help you close more franchise deals. Here are 4 ways to help you overcome objections when working with franchise buyer leads. Identify the objection. If you don’t know what the objection is, you can’t help the candidate overcome it. The easiest way of identifying the objection is asking the candidate exactly what [...]]]></description>
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		<title>The only Franchise statistic that matters</title>
		<link>http://franchisebrokermagazine.com/the-only-franchise-statistic-that-matters/288</link>
		<comments>http://franchisebrokermagazine.com/the-only-franchise-statistic-that-matters/288#comments</comments>
		<pubDate>Fri, 03 Sep 2010 13:07:17 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Franchise Lead Statistics]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=288</guid>
		<description><![CDATA[Every franchise company measures different things in different ways when it comes to selling franchises. Cost per lead, cost per month, average closing time, this ratio, that ratio, E I E I O. The list of statistics goes on and on. Some folks in our industry really get caught up in the statistics that lead [...]]]></description>
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		<item>
		<title>Should KFC Corporate Undo &#8220;Unthink&#8221; Campaign?</title>
		<link>http://franchisebrokermagazine.com/should-kfc-corporate-undo-unthink-campaign/281</link>
		<comments>http://franchisebrokermagazine.com/should-kfc-corporate-undo-unthink-campaign/281#comments</comments>
		<pubDate>Tue, 31 Aug 2010 14:16:57 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Columns]]></category>
		<category><![CDATA[Kentucky Fried Chicken]]></category>
		<category><![CDATA[Kentucky Grilled Chicken?]]></category>
		<category><![CDATA[KFC]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=281</guid>
		<description><![CDATA[It turns out customers of KFC, the artist formerly known as Kentucky Fried Chicken, aren&#8217;t looking for healthy choices when they visit the iconic restaurant chain. Surprised?!? In a recent Bloomberg BusinessWeek article, franchisees blame current KFC president Roger Eaton and his marketing team for promoting grilled chicken more than the company&#8217;s historic fried chicken. [...]]]></description>
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		<item>
		<title>Be Careful Which Companies You Give Thumbs Up</title>
		<link>http://franchisebrokermagazine.com/be-careful-which-companies-you-give-thumbs-up/276</link>
		<comments>http://franchisebrokermagazine.com/be-careful-which-companies-you-give-thumbs-up/276#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:27:09 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Disclosure]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[FTC Endorsement Disclosure]]></category>
		<category><![CDATA[FTC Laws]]></category>
		<category><![CDATA[FTC Rules]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=276</guid>
		<description><![CDATA[Whether you realize it or not, when you positively endorse a company online you are now required to disclose a financial relationship with that company if you have one. If they pay you or you make any money from that company, you are required to disclose that within any online endorsement postings on blogs, forums [...]]]></description>
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		</item>
		<item>
		<title>6 steps for continuous improvement</title>
		<link>http://franchisebrokermagazine.com/6-steps-for-continuous-improvement/261</link>
		<comments>http://franchisebrokermagazine.com/6-steps-for-continuous-improvement/261#comments</comments>
		<pubDate>Fri, 27 Aug 2010 13:06:38 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[6 Tips]]></category>
		<category><![CDATA[Continuous Improvement]]></category>
		<category><![CDATA[Repetition]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=261</guid>
		<description><![CDATA[You may not be familiar with the amazing breakthrough one mass marketer of shampoo used to skyrocket sales. It wasn&#8217;t from nanotechnology or landing a monster account with China. The breakthrough happened when the company added one word to the shampoo bottle: &#8220;Lather, rinse&#8230;repeat.&#8221; You and I might not be in the shampoo biz, but [...]]]></description>
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		</item>
		<item>
		<title>What is the best lead source?</title>
		<link>http://franchisebrokermagazine.com/what-is-the-best-lead-source/271</link>
		<comments>http://franchisebrokermagazine.com/what-is-the-best-lead-source/271#comments</comments>
		<pubDate>Fri, 27 Aug 2010 01:30:26 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=271</guid>
		<description><![CDATA[I get asked this question all the time by my customers. Since we qualify franchise leads &#38; set appointments for franchise companies and franchise brokers, everyone asks me where are the “good” leads? Let me provide some disclosure. I don’t sell leads nor does any company pay me to endorse them, I do not make [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Reasons Franchise Leads Don&#8217;t Call You Back</title>
		<link>http://franchisebrokermagazine.com/3-reasons-franchise-leads-dont-call-you-back/265</link>
		<comments>http://franchisebrokermagazine.com/3-reasons-franchise-leads-dont-call-you-back/265#comments</comments>
		<pubDate>Fri, 27 Aug 2010 01:26:01 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=265</guid>
		<description><![CDATA[Ever wonder why franchise buyer leads don’t call you back? I mean, they requested information right? They went to a search engine, typed in “Best Franchise”, found a portal, searched through the 100?s of opportunities, found yours and filled out the form. That means they are interested in a franchise right?  That means they meet [...]]]></description>
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