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	<title>Franchise Broker Magazine</title>
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	<link>http://franchisebrokermagazine.com</link>
	<description>Industry specific magazine for franchise brokers, consultants, coaches &#38; professionals.</description>
	<lastBuildDate>Wed, 22 Dec 2010 23:14:29 +0000</lastBuildDate>
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		<title>Franchise Buyer Lead Statistics</title>
		<link>http://franchisebrokermagazine.com/franchise-buyer-lead-statistics/322</link>
		<comments>http://franchisebrokermagazine.com/franchise-buyer-lead-statistics/322#comments</comments>
		<pubDate>Wed, 22 Dec 2010 23:08:56 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Franchise Selling Tips]]></category>
		<category><![CDATA[Contact Ratio]]></category>
		<category><![CDATA[Lead Statistics]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=322</guid>
		<description><![CDATA[I thought you might be interested in reading some of the results from a company that makes 1000&#8242;s of calls to franchise buyer leads. Everyone always asks “What are your numbers?” or “How many qualified leads am I going to get?” So I ran a few reports, extrapolated the data and reported it below. Use it if you wish, or not, totally up to you. Before you read though the below data please know that: - We do not count Bad Numbers in our statistics as those leads are replaced by the lead provider and we do not charge our Client for bad numbers. - We call each lead as soon as it comes in, 2 days later and then 2-3 days later. - Each lead also receives an email each time we call. - Contact is considered talking to the person on the phone, not exchanging emails. - All “No Contact” leads receive a voice mail if we are able to leave one. Click here to read the rest of the article and see the statistics&#8230; . .]]></description>
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		<title>7 Tips For Leaving Effective Voice Mails For Franchise Buyer Leads</title>
		<link>http://franchisebrokermagazine.com/7-tips-for-leaving-effective-voice-mails-for-franchise-buyer-leads/307</link>
		<comments>http://franchisebrokermagazine.com/7-tips-for-leaving-effective-voice-mails-for-franchise-buyer-leads/307#comments</comments>
		<pubDate>Sun, 12 Sep 2010 16:31:01 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[How to leave a message]]></category>
		<category><![CDATA[Responsive Voice Mails]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=307</guid>
		<description><![CDATA[When Franchise Buyer Leads request information about a concept, or multiple concepts, they get bombarded with information in many forms. If a lead requests information from just 5 concepts they can expect anywhere from 10-20 phone calls within a few days to a week. Not to mention the emails that are sent as well. So how do you stand out? How do you get the franchise lead to call you back instead of someone else? Leaving an effective voice mail can make a big difference. Here are a few tips that we use in our lead qualification service to get a better call back/response ratio. 1. Keep it short No one wants to listen to a 1-2 minute message. 1-2 minutes sounds short but in reality it is not. Grab your watch. Start talking and see how long it takes you in seconds to run out of things to say. Read the full article here&#8230; . .]]></description>
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		<title>Franchise Growth Systems Adds 2 New Franchise Advisors</title>
		<link>http://franchisebrokermagazine.com/franchise-growth-systems-adds-2-new-franchise-advisors/300</link>
		<comments>http://franchisebrokermagazine.com/franchise-growth-systems-adds-2-new-franchise-advisors/300#comments</comments>
		<pubDate>Thu, 09 Sep 2010 13:20:15 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Franchise Growth Systems]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=300</guid>
		<description><![CDATA[To kick off September, we want to welcome the following Franchise Growth Systems Advisors! Kendall McGowen Kendall has plenty of franchising experience, as he has been a Master Franchisee for two separate concepts in various states between 2000 and 2010. He has 13 years of experience owning and operating single unit wellness franchises, which he can use to help advice new franchisees. Furthermore, Kendall’s 10 years of experience in franchise sales makes him a valuable asset to Franchise Growth Systems. Outside of work, Kendall enjoys spending time with his wife and child as well as other family members and friends. Kendall says, “I have a passion for franchising because I have seen firsthand that it changes lives.” Don Carpenter Don became an entrepreneur at the young age of 28 and has a wealth of franchising experience under his belt. He is a Regional Director for International Franchise Solutions and has owned a successful franchise as well as two successful master franchises for eight years. Don&#8217;s experience running franchises will surely help and encourage new franchise owners that are with FGS. On a more personal level, Don loves to help people grow their entrepreneurial spirit and see them succeed through franchising. [...]]]></description>
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		<title>4 Ways To Overcome Objections</title>
		<link>http://franchisebrokermagazine.com/4-ways-to-overcome-objections/294</link>
		<comments>http://franchisebrokermagazine.com/4-ways-to-overcome-objections/294#comments</comments>
		<pubDate>Fri, 03 Sep 2010 13:11:42 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Franchise Sales]]></category>
		<category><![CDATA[Overcoming Objections]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=294</guid>
		<description><![CDATA[Overcoming objections can help you close more franchise deals. Here are 4 ways to help you overcome objections when working with franchise buyer leads. Identify the objection. If you don’t know what the objection is, you can’t help the candidate overcome it. The easiest way of identifying the objection is asking the candidate exactly what it is. For example, you are talking to a candidate, they have talked to the franchise, they don’t complete the application. That should be a flag for you. You should realize that there is something holding them back from completing the application for the franchisor. Read the rest of this article here&#8230;]]></description>
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		<item>
		<title>The only Franchise statistic that matters</title>
		<link>http://franchisebrokermagazine.com/the-only-franchise-statistic-that-matters/288</link>
		<comments>http://franchisebrokermagazine.com/the-only-franchise-statistic-that-matters/288#comments</comments>
		<pubDate>Fri, 03 Sep 2010 13:07:17 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Franchise Lead Statistics]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=288</guid>
		<description><![CDATA[Every franchise company measures different things in different ways when it comes to selling franchises. Cost per lead, cost per month, average closing time, this ratio, that ratio, E I E I O. The list of statistics goes on and on. Some folks in our industry really get caught up in the statistics that lead up to a sale. Don’t get me wrong, it is good to measure those things, so that you are aware of what they are and you can make adjustments to advertising efforts and other things, but too often, we make decisions based on these statistics. For example, let’s assume your budget is $24k per year for qualified Internet franchise leads.  If XYZ lead source is selling leads at $25 each then that means you can buy 80 leads per month and have leads all year long. If you are tracking your lead data on contact ratio, bad phone numbers, how many profiles you get etc, then you know if it is worth buying leads from them over and over right? But what if you don’t close a deal from those 80 leads per month?  What statistic shows you that important piece of information? Read the [...]]]></description>
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		<title>Should KFC Corporate Undo &#8220;Unthink&#8221; Campaign?</title>
		<link>http://franchisebrokermagazine.com/should-kfc-corporate-undo-unthink-campaign/281</link>
		<comments>http://franchisebrokermagazine.com/should-kfc-corporate-undo-unthink-campaign/281#comments</comments>
		<pubDate>Tue, 31 Aug 2010 14:16:57 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Columns]]></category>
		<category><![CDATA[Kentucky Fried Chicken]]></category>
		<category><![CDATA[Kentucky Grilled Chicken?]]></category>
		<category><![CDATA[KFC]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=281</guid>
		<description><![CDATA[It turns out customers of KFC, the artist formerly known as Kentucky Fried Chicken, aren&#8217;t looking for healthy choices when they visit the iconic restaurant chain. Surprised?!? In a recent Bloomberg BusinessWeek article, franchisees blame current KFC president Roger Eaton and his marketing team for promoting grilled chicken more than the company&#8217;s historic fried chicken. The &#8220;Unthink KFC&#8221; advertising campaign introduced grilled chicken last year and plays up KFC&#8217;s healthy menu choices. The KFC National Council &#38; Advertising Cooperative, an organization that represents all U.S. franchisees, is suing corporate to gain control of ad strategy. Another franchisee group, The Association of Kentucky Fried Chicken Franchisees, even hired a former McDonald&#8217;s chief marketing officer to beef up local marketing, exclusive of national KFC advertising. KFC called the lawsuit baseless and said their strategy is derived from extensive customer research. Wallace Fowler, a KFC franchisee who along with his son Chris operates 60 KFC restaurants, had his own take on customer tastes. &#8220;Kentucky Fried Chicken hit the streets with 11 herbs and spices, pressure-cooked, and by and large the general public doesn&#8217;t give a damn how many calories are in it,&#8221; said Fowler. So far, the numbers support Fowler and his fellow [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Be Careful Which Companies You Give Thumbs Up</title>
		<link>http://franchisebrokermagazine.com/be-careful-which-companies-you-give-thumbs-up/276</link>
		<comments>http://franchisebrokermagazine.com/be-careful-which-companies-you-give-thumbs-up/276#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:27:09 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Disclosure]]></category>
		<category><![CDATA[Financial]]></category>
		<category><![CDATA[FTC Endorsement Disclosure]]></category>
		<category><![CDATA[FTC Laws]]></category>
		<category><![CDATA[FTC Rules]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=276</guid>
		<description><![CDATA[Whether you realize it or not, when you positively endorse a company online you are now required to disclose a financial relationship with that company if you have one. If they pay you or you make any money from that company, you are required to disclose that within any online endorsement postings on blogs, forums &#38; websites. Here is a recent FTC Ruling where a PR Firm endorsed a company online without disclosing this: http://www.ftc.gov/opa/2010/08/reverb.shtm So the next time you endorse a company that you do business with, remember to provide disclosure that you make money from them. In its revised endorsements and testimonials guides issued last year, the FTC specified that while decisions will be reached on a case-by-case basis, the online post by a person connected to the seller, or someone who receives cash or in-kind payment to review a product or service, should disclose the material connection the reviewer shares with the seller of the product or service. I know I wouldn&#8217;t want the FTC knocking on my door would you? So be careful what you post! ###]]></description>
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		<item>
		<title>6 steps for continuous improvement</title>
		<link>http://franchisebrokermagazine.com/6-steps-for-continuous-improvement/261</link>
		<comments>http://franchisebrokermagazine.com/6-steps-for-continuous-improvement/261#comments</comments>
		<pubDate>Fri, 27 Aug 2010 13:06:38 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[6 Tips]]></category>
		<category><![CDATA[Continuous Improvement]]></category>
		<category><![CDATA[Repetition]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=261</guid>
		<description><![CDATA[You may not be familiar with the amazing breakthrough one mass marketer of shampoo used to skyrocket sales. It wasn&#8217;t from nanotechnology or landing a monster account with China. The breakthrough happened when the company added one word to the shampoo bottle: &#8220;Lather, rinse&#8230;repeat.&#8221; You and I might not be in the shampoo biz, but we still can benefit tremendously from the strategic use of the word “repeat.” When you repeat something in your business, are you getting better at it, or simply repeating? Does your business look like an upward spiral or more like a dog chasing its tail? Read the full article &#38; the 6 tips here&#8230;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is the best lead source?</title>
		<link>http://franchisebrokermagazine.com/what-is-the-best-lead-source/271</link>
		<comments>http://franchisebrokermagazine.com/what-is-the-best-lead-source/271#comments</comments>
		<pubDate>Fri, 27 Aug 2010 01:30:26 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=271</guid>
		<description><![CDATA[I get asked this question all the time by my customers. Since we qualify franchise leads &#38; set appointments for franchise companies and franchise brokers, everyone asks me where are the “good” leads? Let me provide some disclosure. I don’t sell leads nor does any company pay me to endorse them, I do not make any money from any company that I refer people to for leads. The only thing we do is phone qualify franchise leads and set appointments for the qualified ones. That being said, I always answer that question the same way. 1. Have a mixture, don’t rely on only one source for your leads. What if that company has a bad month or changes their marketing strategy?  What if they can’t fill your order? What if they change management or just decide to cut back on their own advertising? What if&#8230;.Read the rest of this article here. . .]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>3 Reasons Franchise Leads Don&#8217;t Call You Back</title>
		<link>http://franchisebrokermagazine.com/3-reasons-franchise-leads-dont-call-you-back/265</link>
		<comments>http://franchisebrokermagazine.com/3-reasons-franchise-leads-dont-call-you-back/265#comments</comments>
		<pubDate>Fri, 27 Aug 2010 01:26:01 +0000</pubDate>
		<dc:creator>Admin</dc:creator>
				<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://franchisebrokermagazine.com/?p=265</guid>
		<description><![CDATA[Ever wonder why franchise buyer leads don’t call you back? I mean, they requested information right? They went to a search engine, typed in “Best Franchise”, found a portal, searched through the 100?s of opportunities, found yours and filled out the form. That means they are interested in a franchise right?  That means they meet every qualification you have right? They should at least have the courtesy to call you back when you leave 3 or 4 messages right? Wrong. There are 3 main reasons leads don’t call you back. 1. They are not&#8230;. Read the full story here. . .]]></description>
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