Franchise Selling Tips

Franchise Buyer Lead Statistics

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I thought you might be interested in reading some of the results from a company that makes 1000′s of calls to franchise buyer leads. Everyone always asks “What are your numbers?” or “How many qualified leads am I going to get?” So I ran a few reports, extrapolated the data and reported it below....
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R.I.P. Who’s Hot & Who’s Not

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By Paul Dorsey at Jantize If you are working with potential franchise buyers, it can sometimes be difficult to determine “who’s hot and who’s not”. Who’s serious and who’s kicking tires. A gut level feeling will usually point you to the qualified buyers, but how can you selectively and objectively determine how to rank...
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Franchise Sales Tip: The Partnership of Franchising

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Sponsored by Jantize America SELLING THE CONCEPT OF “PARTNERING” Have you noticed how “big business” is partnering in the world? IBM has lots of “partners”, Ford has Mazda, GM has Toyota, and Chrysler has Mitsubishi. In this sense, it is an alliance of assets, strengths and resources that made the partnership viable and potentially...
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How To Effectively Deal With Objections

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Sponsored by Jantize America OBJECTIONS ARE SOMETHING PROSPECTS USE TO CONVINCE YOU TO MOVE ON TO THE NEXT PROSPECT… Wouldn’t it be nice if you could select just the candidates that you wanted to work with, and that they would all be what we call a “lay down” sale? We’ve all had these…those prospects...
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