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I thought you might be interested in reading some of the results from a company that makes 1000′s of calls to franchise buyer leads. Everyone always asks “What are your numbers?” or “How many qualified leads am I going to get?” So I ran a few reports, extrapolated the data and reported it below....
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When Franchise Buyer Leads request information about a concept, or multiple concepts, they get bombarded with information in many forms. If a lead requests information from just 5 concepts they can expect anywhere from 10-20 phone calls within a few days to a week. Not to mention the emails that are sent as well....
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Overcoming objections can help you close more franchise deals. Here are 4 ways to help you overcome objections when working with franchise buyer leads. Identify the objection. If you don’t know what the objection is, you can’t help the candidate overcome it. The easiest way of identifying the objection is asking the candidate exactly...
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Every franchise company measures different things in different ways when it comes to selling franchises. Cost per lead, cost per month, average closing time, this ratio, that ratio, E I E I O. The list of statistics goes on and on. Some folks in our industry really get caught up in the statistics that...
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It turns out customers of KFC, the artist formerly known as Kentucky Fried Chicken, aren’t looking for healthy choices when they visit the iconic restaurant chain. Surprised?!? In a recent Bloomberg BusinessWeek article, franchisees blame current KFC president Roger Eaton and his marketing team for promoting grilled chicken more than the company’s historic fried...
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Whether you realize it or not, when you positively endorse a company online you are now required to disclose a financial relationship with that company if you have one. If they pay you or you make any money from that company, you are required to disclose that within any online endorsement postings on blogs,...
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You may not be familiar with the amazing breakthrough one mass marketer of shampoo used to skyrocket sales. It wasn’t from nanotechnology or landing a monster account with China. The breakthrough happened when the company added one word to the shampoo bottle: “Lather, rinse…repeat.” You and I might not be in the shampoo biz,...
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I get asked this question all the time by my customers. Since we qualify franchise leads & set appointments for franchise companies and franchise brokers, everyone asks me where are the “good” leads? Let me provide some disclosure. I don’t sell leads nor does any company pay me to endorse them, I do not...
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Ever wonder why franchise buyer leads don’t call you back? I mean, they requested information right? They went to a search engine, typed in “Best Franchise”, found a portal, searched through the 100?s of opportunities, found yours and filled out the form. That means they are interested in a franchise right? That means they...
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How important do you think your attitude is to the sale? And I’m not just talking about a positive attitude alone. I’m talking about a presence that’s fired up with enthusiasm and passion for what you do. It’s having the physical and mental energy to keep on going after many people would give up...
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